Capabilities first, interfaces second
The product is what users, creators, teams, or systems are newly able to do.
Philosophy
Short operating principles for capability-first product design.
Prototypes are arguments
A working demo can settle debates that decks cannot.
Build first, explain second
Show the working thing, then explain the strategy.
Structure enables creativity
Good constraints, templates, schemas, and systems help people move faster.
Design AI behavior, not just AI UI
The deeper design work is deciding how the system behaves.
Enablement beats gatekeeping
The highest-leverage design work makes other people more capable.